Fashion

AYANA Launches Bold Workwear for Effortless 9‑to‑5 Style

It’s back to work season, and AYANA clothing has something in store for you. The Pepkor-owned brand has introduced a curated workwear collection designed to work as hard as you do. AYANA’s “Back to Work” Collection brings effortless style to your everyday hustle, with soft structures, relaxed fits, and versatile pieces you’ll love. Ready to refresh your routine? Shop the collection today.

From crisps shirts to relaxed trousers, each piece is designed to move with you through the day. AYANA’s design team focused on soft tailoring and breathable fabrics, ensuring comfort without compromising polish. Whether you’re heading into meetings or winding down after hours, this collection adapts seamlessly to your schedule.

At the heart of the collection are bold blouses that make a statement without saying a word, paired with relaxed trousers that redefine comfort in the workplace. Think vibrant tops that command attention in meetings, balanced with trousers that let you move effortlessly through your day.

Whether you’re presenting in the boardroom or catching up over coffee, these pieces adapt seamlessly to your schedule. AYANA isn’t just bringing you back to work, it’s bringing you back in style.

Ayana is a trendy, affordable womenswear brand under Pepkor Speciality, catering to younger, fashion‑conscious customers with a fast‑fashion model. Backed by Pepkor’s expansion strategy, the brand is set to scale into hundreds of stores nationwide, positioning Ayana to capture a larger share of South Africa’s women’s fashion market.

Elevate your everyday wardrobe with workwear that’s bold, relaxed, and undeniably you. Shop the collection today and discover the full range at ayana.co.za or or visit AYANA’s physical stores in Gauteng to explore the full range.

Written by Phumelela Mashego.

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