Lerato Nxumalo Drops a Hoodie Brand and We’re Obsessed!
South African actress and influencer star Lerato Nxumalo(26) is officially entering her entrepreneur era- and she’s bringing comfort, courage, and a whole lot of faith with her. Widely known for her roles on Scandal!, Durban Gen, and Lingashoni, Lerato has decided to stitch her purpose into fabric with the launch of her new fashion brand: blaHoody.
But this isn’t your typical celebrity drop. This is a story rooted in late nights, whispered prayers, and bold self-belief. Her heartfelt announcement just six days ago had the internet buzzing — not because she made a move, but because of how real she was about the fear that came with it.
“I’m terrified but excited. I’m jumping and trusting God,” Lerato posted on Instagram. “One day I’ll look back and say ‘wow it all started in my garage lol!’”
That vulnerability alone sparked a wave of encouragement, with fans and fellow creatives flooding her comments with love, excitement, and pre-orders. Her transparency reminded many that even bold moves often start with trembling hands.
So, What Is blaHoody?
It’s exactly what it sounds like — part blanket, part hoodie, and fully about comfort. The design embodies coziness in its purest form, styled for those who crave warmth while working from home, lounging after a long day, or simply embracing a soft life moment. Oversized, plush, and stylish, blaHoody is more than just loungewear — it’s wearable reassurance.
Each hoodie tells a story of stepping out of one’s comfort zone — not just physically, but spiritually. Lerato calls it “comfort and warmth for myself and you,” and it’s easy to see how the product mirrors her personal journey.
Why Her Launch Matters
In an age of curated perfection, Lerato Nxumalo’s honesty stands out. She didn’t claim to have it all figured out. Instead, she opened up about self-doubt, about launching something she’s never done before — and about trusting God with every step.
This kind of storytelling builds connection, not just customers. And it’s already working. Within just 30 minutes of going live, the official blaHoody Instagram hit over 2,000 followers, with supporters lining up to share their excitement, prayers, and plans to purchase.
Her journey reflects a growing wave of purpose-led entrepreneurship among South African creatives — a push toward businesses that are as emotionally resonant as they are commercially viable.
Fan Love Is Overflowing
From emojis to full-on affirmations, the comment section reads like a warm hug:
The Road Ahead
blaHoody isn’t just about selling hoodies — it’s about showing that courage, creativity, and faith can weave something beautiful when stitched together. Whether you’re wrapped in fleece or faith, Lerato’s new venture is one we’re proudly watching — and yes, we’re absolutely obsessed.
